Samsung was launching the NX300 smart camera with an online campaign that could demonstrate the USPs to its target audience.
To convey the idea that the NX300 can capture sharp images anywhere anytime, users were welcomed to snapshot at any point during an extreme sports video, which produced clean & crisp images of the rider in motion consistently. The site also featured a 360 panoramic view of an hiphop dance couple that articulated the dimensional depth of the camera's 3D lens.
