Being the last foreign luxury car OEM to enter China, Lincoln needed an impressive digital experience that could help them increase market share in the most saturated automotive market in the world.

Using real-time CG, we created a sales experience that allowed customers to dynamically configure their vehicle of choice, and learn about the Lincoln brand and heritage throughout their purchasing process. This tool helped Lincoln China achieve its sales target within the first year of launch, and placed Lincoln onto the top 8 luxury car brands in the country.

Responsibilities: Art direction, Project & Account management