NIO Day - ES6 Global Launch
NIO ES6 compact SUV was unveiled on NIO Day 2018 and was streamed live to audiences across the globe. Borrowing heavily from Apple WWDC events, the unveiling of this sexy beast was aimed to drum up the hype & preorders from potential car owners. Just one problem though - the car did not exist. To put it correctly, there were only 2 ES6 prototypes in existence, but they were not available for any type of production usage.
Thankfully, we’re CG experts. No car? No problem.
Responsibilities: Art direction, Producer & Account management
Nebula Violet - NIO Color of the Year Limited Edition
It takes a true automobile enthusiast to create a full production video just to demo a new vehicle pigment. This says a lot about the type of design company NIO is. Working with the NIO Creative Brand team to launch the NIO Color of the Year, we explored the futuristic wonders behind the concept of the Nebula Violet car paint, which draws inspirations from cosmic nebulas. NIO embodies the same wondrous traits as the nebulas because it produces vehicles for forward-thinkers and is constantly pioneering into the unknown.
