The annual Autoshow in China is a hyped event where automotive brands gather to show off its products and latest technological advancements. Facing formidable competitors, Ford China wanted to create a show-stopping VR experience that raised the bar for every car OEM at the much anticipated annual Autoshow in China.

We created a VR (4D) experience synced to hydraulic chairs was created in UE4, which accommodated 36 participants at any given time. This VR experience increased visitor traffic tenfold, and attracted a lot of media attention due to its majestic size and visual quality.

This VR experience has been a staple centerpiece for Ford China at the Autoshow for the past 3 years consecutively.

Responsibilities: Art direction & Project management